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A 30th anniversary often inspires reflection, a moment to revisit a company\u2019s history, clarify its direction, and refine what must evolve to stay coherent. For La Tuilerie, this milestone led to a thoughtful exploration of its brand identity<\/b><\/span>, guided by Brand Lead Maude Lavertu.<\/p>\n This evolution allows La Tuilerie to express who it truly is today: a design-driven, customer-focused company with a carefully curated product range that has significantly evolved in quality and aesthetic value over the last years.<\/p>\n A key driver of this shift is the arrival of Nicolas Costard<\/b><\/span>, our Principal Buyer. His expertise enhances our ability to identify emerging trends, source responsible materials, and select distinctive, high-quality products that reflect a more premium direction.<\/p>\n This curation-forward approach sets La Tuilerie apart in an industry where many competitors rely heavily on a \u201cproducts in stock\u201d business model.<\/p>\n Updating our brand identity was essential. It needed to rise to the level of our offering and visually represent the elevated standard we now embody.<\/p>\n Here are the five steps<\/b><\/span> that shaped this renewed identity.<\/p>\n [\/vc_column_text][vc_empty_space][vc_single_image image=”79651″ img_size=”2000 x 1500″ alignment=”center”][vc_column_text]<\/p>\n [\/vc_column_text][vc_column_text]<\/p>\n The process began with a simple question: What should La Tuilerie express after 30 years?<\/i><\/i><\/p>\n Maude describes this moment:<\/p>\n \u201cYou may have noticed over the past few weeks, but La Tuilerie has given itself a little makeover. I wouldn\u2019t say it was a complete rebranding but more of an update or refresh of our brand image.\u201d<\/em><\/b><\/p>\n The intention was not to reinvent everything, but to refine what already existed and strengthen the brand\u2019s coherence.<\/p>\n [\/vc_column_text][vc_empty_space][vc_single_image image=”79649″ img_size=”2000 x 1500″ alignment=”center”][vc_column_text]<\/p>\n [\/vc_column_text][vc_column_text]<\/p>\n Maude explains why this refresh was necessary:<\/p>\n \u201cLa Tuilerie is celebrating its 30th anniversary this year. And just like people, turning 30 comes with introspection. For us, it became clear that La Tuilerie is the perfect mix of human expertise and design, and we wanted our branding to reflect that 100%.\u201d<\/em><\/b><\/p>\n This balance between expertise, design, and accessibility now sits at the heart of the brand identity.<\/p>\n <\/p>\n [\/vc_column_text][vc_single_image image=”79672″ img_size=”2000 x 1500″ alignment=”center”][vc_column_text]<\/p>\n [\/vc_column_text][vc_column_text]The new color palette better embodies the world of tile: More than aesthetic, this new visual identity conveys a clear message: It expresses the quality of the materials we select and enhances the experience clients discover when they visit our stores.[\/vc_column_text][vc_empty_space][vc_single_image image=”79197″ img_size=”2000 x 1500″ alignment=”center”][vc_column_text]<\/p>\n [\/vc_column_text][vc_column_text]<\/p>\n One of the most meaningful components of the refresh is the illustration created in collaboration with Quebec artist Tha\u00efla Kham Po<\/b><\/span><\/a>.<\/p>\n Maude shares her intention:<\/p>\n \u201cThe idea was to highlight the creative side of the tile universe, to build a bridge between design, tile, art, and creativity. Renovating is so much more than changing decor. It\u2019s about choosing the right materials, colours, textures, and atmospheres that resonate with us. To me, there\u2019s something deeply artistic in this process. So it felt natural that La Tuilerie should have its own artwork.\u201d<\/em><\/b><\/p>\n Tha\u00efla adds:<\/p>\n \u201cI love when a project takes me into new territory. Here, I approached the universe of tile through abstraction, bringing it to life through mood and atmosphere created by objects and organic forms.\u201d<\/em><\/b><\/p>\n This artwork is now a symbol of La Tuilerie\u2019s renewed identity; a meeting point between materiality, creativity, and local artistic expression.<\/p>\n It appears on our in-store bags and on an exclusive merch collection created for our employees.<\/p>\n [\/vc_column_text][vc_empty_space][vc_single_image image=”79653″ img_size=”2000 x 1500″ alignment=”center”][vc_column_text]<\/p>\n [\/vc_column_text][vc_column_text]<\/p>\n Maude summarizes the intention moving forward:<\/p>\n \u201cWe want people to continue seeing us as the friendly and accessible company we\u2019ve been for 30 years, while also recognizing how much we\u2019ve grown thanks to our teams of experts, our dear customers and through the evolution of our products.\u201d<\/em><\/b><\/p>\n This refreshed identity is warm, confident, and professional: a natural reflection of La Tuilerie\u2019s maturity and ambition.<\/p>\n And let\u2019s just say: <\/span>what we\u2019ve unveiled so far is only the beginning. Beautiful things are already in motion for 2026.<\/b><\/b><\/p>\n See you next year!<\/p>\n [\/vc_column_text][vc_empty_space][\/vc_column][\/vc_row][vc_row css=”.vc_custom_1761733853828{background-color: #f0f7ef !important;}”][vc_column width=”1\/2″ offset=”vc_hidden-sm vc_hidden-xs”][vc_single_image image=”79202″ img_size=”medium” alignment=”center” style=”vc_box_circle”][\/vc_column][vc_column width=”1\/2″ offset=”vc_hidden-sm vc_hidden-xs”][vc_empty_space height=”44px”][vc_column_text]<\/p>\n [\/vc_column_text][vc_column_text]<\/p>\n Athletic, curious, and passionate about Japanese aesthetics, Maude Lavertu brings a fresh and creative perspective to La Tuilerie. As brand manager at La Tuilerie, she is shaping a clear, modern, and inspired identity, reflecting her own energy.<\/p>\n [\/vc_column_text][\/vc_column][\/vc_row][vc_row css=”.vc_custom_1761733853828{background-color: #f0f7ef !important;}”][vc_column width=”1\/2″ offset=”vc_hidden-lg vc_hidden-md”][vc_single_image image=”79202″ img_size=”medium” alignment=”center” style=”vc_box_circle”][\/vc_column][vc_column width=”1\/2″ offset=”vc_hidden-lg vc_hidden-md”][vc_empty_space height=”44px”][vc_column_text]<\/p>\n [\/vc_column_text][vc_column_text]<\/p>\n Athletic, curious, and passionate about Japanese aesthetics, Maude Lavertu brings a fresh and creative perspective to La Tuilerie. As brand manager at La Tuilerie, she is shaping a clear, modern, and inspired identity, reflecting her own energy.<\/p>\n [\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_empty_space][\/vc_column][\/vc_row][vc_row css=”.vc_custom_1761738726164{padding-top: 5% !important;}”][vc_column][vc_column_text]<\/p>\n Have you created a cozy corner using our tiles? We\u2019d love to see it.<\/p>\n Send us a message<\/a> <\/span>or tag @latuilerie<\/a><\/span><\/span> on Instagram. Nothing makes us happier than seeing your ideas come to life \u2728<\/p>\n [\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n","protected":false},"excerpt":{"rendered":" [vc_row][vc_column][vc_single_image image=”79646″ img_size=”2000 x 1500″ alignment=”center”][vc_column_text] 5 Steps Toward a Refreshed Brand Identity [\/vc_column_text][vc_column_text] A 30th anniversary often inspires reflection, a moment to revisit a company\u2019s history, clarify its direction, and refine what must evolve to stay coherent. For La Tuilerie, this milestone led to a thoughtful exploration of its brand identity, guided by Brand […]<\/p>\n","protected":false},"author":29,"featured_media":79678,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_lmt_disableupdate":"no","_lmt_disable":"","footnotes":""},"categories":[21],"tags":[],"class_list":["post-79294","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"acf":[],"modified_by":"floramerouze","jetpack_featured_media_url":"https:\/\/www.latuilerie.com\/wp-content\/uploads\/2025\/12\/identite-marque-article.png","_links":{"self":[{"href":"https:\/\/www.latuilerie.com\/en\/wp-json\/wp\/v2\/posts\/79294","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.latuilerie.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.latuilerie.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.latuilerie.com\/en\/wp-json\/wp\/v2\/users\/29"}],"replies":[{"embeddable":true,"href":"https:\/\/www.latuilerie.com\/en\/wp-json\/wp\/v2\/comments?post=79294"}],"version-history":[{"count":7,"href":"https:\/\/www.latuilerie.com\/en\/wp-json\/wp\/v2\/posts\/79294\/revisions"}],"predecessor-version":[{"id":79674,"href":"https:\/\/www.latuilerie.com\/en\/wp-json\/wp\/v2\/posts\/79294\/revisions\/79674"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.latuilerie.com\/en\/wp-json\/wp\/v2\/media\/79678"}],"wp:attachment":[{"href":"https:\/\/www.latuilerie.com\/en\/wp-json\/wp\/v2\/media?parent=79294"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.latuilerie.com\/en\/wp-json\/wp\/v2\/categories?post=79294"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.latuilerie.com\/en\/wp-json\/wp\/v2\/tags?post=79294"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}1. Revisiting the Essence of the Brand<\/h2>\n
2. Reaffirming Our Values<\/h2>\n
3. Aligning the Visual Language With Our Elevated Product Offering<\/h2>\n
\nmineral tones, earthy hues, natural textures, and depth inspired by the materials we work with daily.<\/p>\n
\nLa Tuilerie elevates its product offer.<\/strong><\/p>\n<\/h2>\n
4. A Collaboration With a Local Artist
\n<\/h2>\n<\/h2>\n
5. Looking Ahead: A Brand Identity That Continues to Evolve
\n<\/h2>\nAbout<\/em><\/h2>\n
About<\/em><\/h2>\n
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\nYou have the spotlight !<\/b><\/h3>\n